Websites are a major tool for any business. We interviewed Moiz Sitabkhan, CEO at Conceptualize to understand how design, functionality and content should all work together. 1: Content is believed to be the heart of a website. Why is it that some brands tend to leave it to the end? There could be several reasons…
Guests expect, require, and demand more – in terms of service excellence, product benefits and in our digital age, brand content. Brands everywhere are responding to this need, with 70% creating more content today, than they did two years ago. Here are some key global content trends to look for this year, aimed at creating…
Have you noticed how visual a medium the web has become recently? In some ways this is a continuation of a long term trend. I remember when the internet was all text, with the occasional picture that took forever to download. Since then, it has steadily become more visual. The web then and now is…
Before entering fully into the explanation of the procedure, I would like to tell you what a Social Media Marketing Plan serves. Its primary function is to order all the actions that you will develop in the Social Networks, to fulfill the objectives that make up your Strategy of Marketing in Social Media. Organizing your…
According to data from Mainstreethost, social networks are the 2nd most popular way to research brands, just behind search engines. We can google “Faux-suede shirt” and receive an ad from UNTUCKit—but it’s fairly unlikely that I would purchase that shirt before doing my research on the brand. First, check them out on Facebook, see some…
We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be. However, social media is constantly changing and it’s hard if you’re a social media marketing manager to understand how…
Search engine optimization has continued to be an essential aspect of every business, and it is not hard to see why. Many companies have been able to grow because they used SEO. There have been a lot of changes over the years, but this hasn’t had much effect on SEO, especially for people who have…
At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to connect those internet users with your business. Use these 10 tips to make sure your business is using social media effectively. Use these 10 tips On Social Media To…
Did you know that 25% of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and complaints aren’t dealt with in a…
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social…